OUR MISSION

Maintaining a healthy and well-balanced regime plays a vital role in the modern digital lifestyle. To this end, performance-enhancing food and beverages can serve as effective delivery vehicles in achieving a new era in wellbeing. By incorporating powerful natural bioactive formulations in “conventional” food and beverage products, a new generation of products can deliver tremendous value for personal performance-enhancing applications such as sports endurance, long-lasting healthy energy, relief from stress and anxiety, and enhanced immunity.

However, in 98% of current functional food and beverage products, powerful impacting ingredients are non-existent due to the array of the inherent negative properties associated with natural bioactives. Many of these natural ingredients and formulations suffer from notoriously foul-taste, negative sensory experience, spike and crash phenomena, and gastrointestinal side-effects. What’s more, branded food and beverage manufacturers face enormous challenges with incompatibilities associated with incorporating these natural bioactives into manufacturing and logistics SOPs (Standard Operating Procedures), as well as with the extra costs resulting from the functionality enhancement.

Our mission is to enable performance-enhancing ingredients and formulations to fulfill their true science-backed potential in food and beverage nutrition. With innovative technologies we, at Vital technologies, have tasked ourselves with creating a disruptive category of innovative wellness products based on new methods to optimize usage of powerful, consumer-recognized natural formulations overcoming all current obstacles and challenges.

OUR STORY

Vital Technologies was founded in 2014 with the mission of creating a new and disruptive category of powerful, consumer-recognized wellness products. Based on pharma-class R&D and dozens of human studies, in 2019 we introduced our first application set CUUR® for powerful fast-acting beverage recovery products, exclusively incorporating botanicals, amino acids, electrolytes and vitamins. Our product strategy focuses on a multi-target integrative scientific approach to deliver powerful fast-acting products for the array of daily distress episodes (such as: sports performance, sustained energy, elderly wellbeing, immunity, etc.) characterizing the modern and demanding lifestyle of healthy individuals across the globe.

OUR EXECUTIVE TEAM

DORON POLITY

CEO

A seasoned business and operations executive, Doron previously served as the COO of Sabon (acquired by Rocher in 2017) and held senior Business Development, Sales and operational positions at Hanita Polymers, NovoGI, C.T.S. and J&J (Omrix)

AMIR BARZILAY

Founder & CIO

An experienced entrepreneur, CEO, Chairman and VC in a series of life-science start-ups from a broad spectrum of life-science verticals, including EVOGENE (TASE: EVGN) and APPLISONIX (TASE: APLS)

DR. MICHAEL FOX

Head of Formulation R&D

Prior to joining Vital Technologies, Dr. Fox spent 28 years at Teva as a technology and science lead in the development and commercialization of numerous solid and liquid formulations, both generic and ethical (including Copaxone(R)

SHMULIK MARKO

Head of Consumer Experience

Shmulik is an experienced food engineer, with over 25 years of food and beverage track record in a variety of food and beverage companies. In his most recent position, Shmulik lead syrup R&D and consumer experience in Soda Stream (NASDAQ: SODA), recently acquired by Pepsico

OUR BOARD-OF-DIRECTORS

ELI BEN SIMON

Active Chairman of the Board

Eli held senior management positions in Netafim Ltd. for many years, and led its successful M&A in 2012 with Permira and the second M&A with Mexichem (now Orbia) in 2018. Eli is a General Partner at SIBF Venture Fund, and serves as Chairman in a number of start-up and industrial companies

AMIR BARZILAY

Founder and Board Member

Amir is the Founder of Vital Technologies. Since the mid 80s, Amir served as CEO, Chairman and VC in an array of start-up companies from different life science verticals

OR BEN SHUSHAN

Board Member

Or is the Managing Partner at SIBF Venture Capital.

Or serves as Chairman and Board member in a number of SIBF start-up portfolio companies, as well as on the Boards of a number of non-profit organizations.

Prior to creating SIBF, Or served as a Sherpa InnoVentures

BILL HACKETT

Board Member

Bill is the former Chairman and CEO of the beer division of Constellation Brands (NYSE: STZ), one of the leading global alcohol producers.

DR. GAL YARDEN

Board Member

Gal is a seasoned early-stage agritech and foodtech executive and investors, and serves on an array of Boards of promising start-up companies in these fields. In the past, Gal was co-Founder of Beeologics, an agritech company acquired by Monsanto, later serving as a senior executive in Monsanto’s business development and technology innovation arm.

EYAL BEN-CHANOCH

Board Member

Eyal is a seasoned executive and early-stage investor in a variety of industries, and serves as Chairman and Director on an array of Boards of promising start-up companies. In the past, Eyal was co-Founder and CEO of Beeologics, an agritech company acquired by Monsanto, later serving as a senior executive in Monsanto’s business development and technology arm.technology innovation arm.